1. Exit polls.
2. Interviewing electoral groups aiming to:
  • study people’s perception of economic and political situation in the country and in regions;
  • define the dynamics of social attitudes and expectations;
  • study structures of most-burning problems study positions of key political personalities in the whole country and regions;
  • to give an assessment to representatives of regional political and business elite in the context of pre-election company;
  • define the perception of parties’ and political unions’ positions by the public opinion;
  • define the dynamics of PR-work’s efficiency which is hold by parties, political powers and personalities in the whole country and regions during the pre-election company and also during the period between elections;
  • estimate the local government’s activity, also that of representatives of regional administrative, political and business-elite;
  • study public opinion on current issues in domestic and foreign policy of the country;
  • study value ideological and political society orientations;
  • study the level of trust to different governmental bodies’ and political institutions’ activity.


1. Making surveys using quantitative methods in collecting information
2. Individual formalized and semi-formalized interviews (face-to-face)
3. Consumers questioning using qualitative methods in collecting information
4. Individual deep unformalized interview with or without recording
5. Experts questioning

Research of markets

1. Markets’ segmentation
2. Evaluation of market opportunities, research of competition environment
3. Markets forecasting and market parts
4. Desk research (markets overview using secondary information)
5. Retail audit
6. Price and distribution check
7. Price sensitivity meter

Marketing research of a brand (of a product)

1. Brand audit (brand analysis and its potential, brand monitoring)
2. Testing of a brand, product, conceptions
3. Analysis of advertisement efficiency, testing advertisements.

Marketing research of consumers

1. Usage and attitudes study (research of consumption and attitude to consumption)
2. Studying of consumers’ behavior, their loyalty
3. Studying of consumers’ preferences, price and other expectations